Case study

Sending NFTs Anonymously

Client

Blendr

Blendr logo

The
Client

The
Challege

Blender is a decentralized protocol that allows you to send NFTs and 3RC20 coins automatically. Blender is adding an additional layer of privacy for traders, investors and collectors by giving them the option of anonymity.

The
Client

Blender is working to innovate a space by creating a new way to transact. Being one of the first in this space, they prioritized brand recognition, usability and speed. Blender needed to create trust among its users.

The
Challege

Blender needed to create a portal that was easy to use and a brand that made users feel safe. The challenge was allowing users have advanced options for each transaction while keeping the interface simple and friendly.

Our Matching Criteria

web3

WEB3 Experience

We looked for a designer who has experience with web3 design. This was important to the team at blender because they are building a very new and innovative product. They needed someone who could understand their vision and help them bring it to life.

NFT

NFT Knowledge

Since NFTs are a big part of what blender does, we looked for a designer who had knowledge about them. This ensured that the person we matched them with would be able to understand their product and be able to design something that meets their needs.

Indie

Independent

Since blender is a very new company, we wanted to match them with someone who was comfortable working independently. They needed someone who could take their vision and run with it, without needing a lot of direction.

Who we matched them with

Fintech specialized UX Researcher

We matched blender with a web3 product designer. This person has experience working with blockchain technology and understands how it works. This designer was able to bring the brand the interface to life. They also understood the need for transparency and usability when it comes to blockchain technology.

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What they were able to produce

(in less than 2 months)

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Create custom branded illustrations to attract new customers

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Built an entirely new UX and UI flow

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New Brand Identity & Logo and messaging

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Created a custom design system to speed up development time

Some designs they made

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Approximate
Savings

Hours

Reviewing Portfolios

Hours

Interviewing Candidates

$
USD

Paying Recruiters

$
USD

In transaction fees

Want to build a Web3 product like Blender?

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