Case study
Transportation Logistic for Indonesia
Client
Transporta
The
Client
The
Challege
As Transporta plans to revolutionize the logistics industry in Indonesia, having a simple and easy-to-use platform was the make or break of the product. This single application has to serve very distinct personas, from CEOs to fleet managers to truck drivers.
The
Client
Transporta is a web-based application that connects truck drivers with available loads. The app allows drivers to search for loads by location, commodity, and other criteria.
The
Challege
Transporta needed a product brand that worked across many personas. This data-heavy application had to be extremely simple to use.
Our Matching Criteria
Logistics Experience
Working in logistics and understanding how transport systems work in Indonesia was vital for this project.
Organized
As the team was discovering things as they build, we need the match to be able to organize and prioritize features and ideas.
Fast
As we were working on launching the MVP, we prioritized speed without losing quality.
Who we matched them with
Senior UX Designer
The UX designer led the project. Their experience working in transport logistics in Columbia, as well as their previous experience living in Asia, was the perfect match. They had a deep understanding of the problem Transporta was trying to solve, as well as the market they were solving for.Â
Visual Interface Designer
With the UX designer as the lead, our UI or interface designer was able to bring the user flows and journeys to life. Having two designers on the team was suggested to optimize for speed. These two designers had also worked together before.Â
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What they were able to produce
(in less than 12 weeks)
Crafted a memorable brand and logo for Transporta
Launched the MVP on schedule and on budget
Developed a new design system and design process for the team
Built out interface for phase 1 and 2 of product development
Some designs they made
Approximate
Savings
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Interviewing Candidates
Paying Recruiters
Hiring internationally
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