Case study
1M Users, On-demand sports new in your pocket
Client
Flashsport
The
Client
The
Challege
Flashsport is an on-demand sports news company. Before driving more traffic to this application they wanted to improve their MVP to make it market-ready. The redesign focused on the user experience and adding new features to make the app more engaging.
The
Client
Flashsport is a part of a larger company that receives over 52 million visitors annually. Flashsport uses machine learning technology to deliver nearly instant sports news to its users.
The
Challege
With projects receiving over a million views in the year's first half, the redesign needed to focus on retention. We needed to encourage users to engage so the algorithm could start learning, and the value would then be delivered as personalized news.
Our Matching Criteria
Sports Experience
Understanding sports and the components of each individual sport was vital for our goal of improving the UX.
Organized
We displayed over ten different sports in 4 other forms in addition to personalized assets. We needed a designer who could stay on top of it all.Â
Independent
As the product team for Flashsport was very small at the time, we needed a designer who could lead the process.
Who we matched them with
Optimization specialist Product Designer
The optimization specialist product designer focused on retention and saw more on-site time within the following year.
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What they were able to produce
(in less than 7 months)
Recieved over 1M visitors in the first half of the year
Significantly increased time on site
Improved the onboarding experience for first time users
Developed a new design system and design process for the team
Worked closely with the product manager to develop new ideas
Created a dark and light mode of the application
Some designs they made
Approximate
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